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OCTOBER 6-9, 2022
THE BERLIN MODEL: THE CITY AS BRAND IN THE INTERNATIONAL ART WORLD

THE BERLIN MODEL: THE CITY AS BRAND IN THE INTERNATIONAL ART WORLD

October 08, 2015 18.00

Panel discussion

Professional partner:Design Terminál

 

Certain cities of the world have entered into public awareness as major centers of the global art scene. This status is often a consequence of a deliberate urban identity-building concept in which the city itself takes on an active role beyond the defining function of enterprises like local art institutions, galleries, art fairs, festivals or biennials. In recent years, following the footsteps of traditional European art centers, and especially the example of Berlin, the role of creativity and art has become more important in both the expansion of urban services and the enhancement of cultural tourist attractions, as well as in the field of economic development in Budapest. How does the development of the creative economy affect the positioning and the increased attraction of a city? What sort of services and techniques should a city’s management employ in order to contribute to such developments? What can independent or business-based initiatives from the creative industry do? How can a city build a global brand around its contemporary culture?

Márton Horn

Moderator

Márton Horn

Head of Communications, Városliget Zrt., Budapest

Gergely Böszörményi Nagy

Speaker

Gergely Böszörményi Nagy

Director, Design Terminál, Budapest

Lorenza Castelli

Speaker

Lorenza Castelli

Exhibition Director, MIA Art Fair, Milan, Italy

Jovana Popic

Speaker

Jovana Popic

multimedia visual artist; born in Zadar (Croatia), lives and works in Berlin

Anemone Vostell

Speaker

Anemone Vostell

Director, Galleries Association of Berlin (lvgb), Berlin

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