After the political regime change, Eastern European art suddenly began to draw the attention of international museum and art trade circles in the beginning of the nineties. While many professionals of Eastern European art and art trade, including artists and galleries alike, have moved to the West, many believe that local artists and the market participants representing them are gaining a momentum in the global art world. Can this interest be stirred up again, and how long can it be sustained? Could the attention become permanent? What can interested parties do to make and keep East European artworks appealing to private and public collectors?