Our invited speakers discuss the identity-creating power of art, exploring questions such as how artworks and artistic interventions contribute to the creation of "good places" and strengthen local identity. How does art become part of a brand and the image we project about ourselves, our city, and our country? What role do investors, cultural professionals, architects and artists play in this process, and how can their collaboration be strengthened to foster fruitful professional relationships among them?

Speakers :
Ana ILIC - General Director, Creative Innovative Center Ložionica, Belgrade
Peter GRUNDBERG – Founder, BrodyLand Group
Délia VÉKONY – Art Directo, HAB (Budapest)
Adina ZORZINI – art and real estate specialist, Founder, Zorzini Gallery (Bucharest)