Professional partners: ART PLEASE, Association of Hungarian Contemporary Art Galleries

Young art collectors are usually defined as professional individuals who are below the age of 40 and actively engaged in the art market. These young professionals are found across the globe, from China to the United States and Europe. Many start young, some with intrinsic passion for the arts, while others are influenced by their parents’ involvement in the art world as collectors themselves. This new generation of collectors – in growing numbers – brings a different mentality and approach, and even a new wave of technology into the art market using tools like mobile applications to open new possibilities.

How do “young” collectors re-think and re-shape the traditional approaches to collecting and, consequently, how do they change the global market? How long can this phenomenon be considered new or unusual? Is it going to become mainstream or will the market return to traditionalism? How do actors of the art market respond to the rise of the digital generation of art collectors?