Mr. Tiroche was born in 1966 in Israel, to a family of art dealers. His late father, Jean Tiroche, was a recognized gallery owner and dealer in New York, Tel Aviv and Paris. Tiroche's hands-on involvement in the art world began while working as an intern at Parisian auction house Loudmer in 1986. In 1992, he co-founded Tiroche Auction House in Israel and has since been closely involved with the family's international art trading activity. Mr. Tiroche is passionate about developing platforms, educating and creating investment vehicles that will enable the greater public to access art as an investment asset class. He invested and advised the boards of numerous companies supporting that objective, including: Mutual Art Holdings, Artist Pension Trust, Mutual Art Services and Split-Art. He currently serves on the Board of Governors of the Tel Aviv Museum, the "Here & Now" committee of the Israel Museum and the Public Councils of the Batsheva Dance Company and Shenkar College in Israel, and is a Council member of the Serpentine Gallery in London. He is also a regular speaker at art investment seminars and conferences all over the world.