ART AND CITY MARKETING, CULTURAL CAPITALS OF EASTERN EUROPE
November 10, 2012 17.00
Travellers of the world often pick their destinations on the basis of the cultural offer and the attraction of art institutions of the city or country they might wish to visit. Tourism is big business, and the main motivation of building a country’s image and developing city marketing strategies is to attract more visitors. How much of these are built on culture and art in Central and Eastern Europe? How do city managers take advantage of the European Capital of Culture program?